01
The 3D explainer
About 70 seconds, 16:9, delivered in two versions: one without sound for the TV screen and one with narration and captions for social media. Watch the explainer ↗
The client
A cardiologist with a lot to explain
Dr. Daniel Petlik is a cardiologist in Brazil. High blood pressure is one of the most common problems he treats, and one of the hardest to picture: it happens inside the arteries, with no symptoms most of the time.
The brief
Show what happens inside
He wanted a visual his patients and his audience could follow without medical training. We built a 3D explainer that travels from the heart through the arteries, showing blood cells, artery walls and the 120/80 reading. He then took it to TV, where it played behind him on the studio screen.
